When it comes to Digital Signage there is still great confusion among customers as to the differences between Digital Signage commercial Displays and residential televisions. For entry level customers it is crucial to understand the differences between each type of equipment, if you want to maximise the return on your investment. Our aim here is to explain these differences, so that our customers can make an informed decision on which Digital Signage solution to purchase.


Constant Use

Ordinary monitors and residential televisions sets are not built to be used over 8 hours a day and as such they will suffer from image burning issues and colour fade if used for longer periods of time. Digital Signage Displays use professional grade LCD/LED panels; precisely designed for constant use. They generally have a lifespan of over 50,000 hours and will come with built-in technologies intended to mitigate the risk of screen burn and colour fading. Digital Signage Displays will also feature cooling fans for extra ventilation as precaution so that the screens run within a reasonable temperature window.


Ordinary televisions are not designed for use in commercial environments which will most likely invalidate your manufacturer’s warranty. Most importantly, if a residential television used in a commercial environment were to cause a fire incident or any sort of damage, your business insurance provider might be reluctant to cover any repair under their policy.

Display Quality

Display quality is should also be top priority when you are trying to promote your brand and get your message across. Digital Signage Commercial Displays will certainly accomplish that. Commercial displays are much brighter, display more vivid colours and possess better contrast ratio when compared to residential units. This is partly due to the fact that ordinary TV sets are designed to be viewed from comparatively short distances, whereas in a commercial location your audience is usually further away. Digital Signage commercial displays will also feature wider viewing angle, regardless of whether in landscape or portrait mode; something ordinary televisions sets are certainly not designed for.


Residential televisions are designed as final products themselves, with the intention to promote their own brand with the manufacturer’s logo and model displayed in prime position. The consequence of that is it will look unprofessional in a commercial environment since it competes for the client’s attention defeating the purpose; to get your brand and message across. Digital Signage displays are designed with this in mind and should feature professional and sleek elegant design with thin bezels and no manufacturer’s logo. Thus increasing the awareness of your brand not that of a third party.

When it comes to video walls, it’s virtually impossible to use ordinary TVs. Displays designed with video walls in mind allow you to calibrate each monitor so that brightness, saturation and other details will match. The last thing we want is for each display to show discrepancies in colours or brightness.


Standalone Digital Signage Displays will also have an internal media player that allows the user to have complete control over the content, without the complexities of extra equipment or networking setup. These will offer the ability to play content stored on a USB in a simple plug and play method. Another issue has to do with the matter of security, for both product and for content. Digital Signage Displays differ from ordinary televisions in that they will often offer a rugged metal shell and their LCD panel is protected by tempered glass.